Introducing FindMyStyle

FindMyStyle is an omni-channel experience that empowers teenagers to feel confident in their style choices by translating passive style inspiration gathering into tangible items.

See the magic of FindMyStyle.

Olivia is going on a date but can't find anything to wear! Check out how FindMyStyle works from a teenager's point of view.

Express your style personality through a guided inspiration board

The FindMyStyle experience begins online, when users create an inspiration board of images, music, adjectives, and colors related to their personality and style. The inspiration board is meant to capture users’ passive shopping preferences in a unique and creative way.

Receive recommendations tailored to you

After completing their inspiration board, users receive a personalized, AI-generated list of recommended items. These are viewable in outfit or individual mode to help users envision how items might look with pieces they already own.

Navigate to recommended items in-store

If users choose to go to American Eagle or Aerie’s brick-and-mortar store, they can access their recommended items online. An augmented reality or floor-plan view helps users navigate to these items in the store, expediting the in-store shopping process.

New QR codes allow for scanning

Shoppers may also choose to scan item tags in-store to access reviews, possible outfits, and more via American Eagle’s website.
THE PROCESS

A seamless connection

FindMyStyle connects online and in-store shopping by giving users a personalized in-store experience based on their online shopping behaviors. Users are able to quickly and easily navigate to online items in-store, enhancing the current brick-and-mortar shopping experience.
A DEEPER DIVE INTO FINDMYSTYLE'S FEATURES

Create a theme by choosing a location

To create an engaging experience from inception, users are met with an element of delight as a location polaroid generates the inspiration board’s background.

Upload a fabric swatch from your favorite outfit

The entire FindMyStyle experience is personalized. To take it one step further, we allow users to upload their own content to their inspiration board, including fabric swatches and images, processed by backend image recognition technology to further enhance users’ personal recommendation.

Easily pair items in outfit view

Shoppers spend a lot of mental energy trying to envision their current wardrobe while shopping. Allowing items to be viewed in outfit mode enhances recall, helping users visualize how items may look with similar clothes in their own closets.

New QR-equipped price tags enhance the existing in-store experience

Scan & save

New QR-equipped price tags allow users to scan items in-store to access reviews and online pricing information. This technology also allows users to save items for later, should they change their minds and want to order online.

Access recommendations

FindMyStyle’s responsive interface allows users to access recommended items and navigate to them in-store.

Navigate to items via AR or floor plan view

THE BACKEND

An AI-based service

Each component of FindMyStyle is backed by an artificial intelligence algorithm that assesses color, music genre, and more to connect users' choices to American Eagle and Aerie’s offerings.
What's the plan moving forward?
Business Value →