Users remarked that FindMyStyle was a simple, engaging way to have a more personalized shopping experience.
Low-cost way to a stylist-curated collection
Teens remarked that FindMyStyle delivered an experience similar to one shoppers would get with an associate, minus the "awkwardness of interacting with a stranger".
Increased confidence in purchase
Teenagers felt confident in the recommendations FindMyStyle provided, even when they were Wizard-of-Ozed. Receiving personalized results felt reassuring and special to users.
BUSINESS VALUE
American Eagle Outfitters can leverage FindMyStyle's data to inform future collections.
American Eagle struggles to engage customers who don't live near a physical store. Given the omni-channel nature of FindMyStyle, the business can reach more users in multiple channels.
Customer data can inform store inventory
American Eagle can leverage users' inspiration board choices to better inform future fashion designs and patterns. FindMyStyle collects valuable behavioral data that can inform future endeavors in a variety of ways.
New competitive advantage
Users remarked that FindMyStyle was unlike anything they'd ever seen before. One teenager even remarked that this experience gives AEO a competitive edge.
PRODUCT ROADMAP
The Find My Style experience can be implemented over the course of 4 phases.
The plan below outlines at a high level the activities that need to be completed each phase and what user features will be enabled each phase. Activities needed to prep for the next phase are also outlined.