A Product that Creates Value for Multiple Stakeholders

FindMyStyle brings value to both shoppers and American Eagle Outfitters.

USER VALUE

FindMyStyle gives users a low-effort way to create a curated collection.

Low-effort way to find personalized items

Users remarked that FindMyStyle was a simple, engaging way to have a more personalized shopping experience.

Low-cost way to a stylist-curated collection

Teens remarked that FindMyStyle delivered an experience similar to one shoppers would get with an associate, minus the "awkwardness of interacting with a stranger".

Increased confidence in purchase

Teenagers felt confident in the recommendations FindMyStyle provided, even when they were Wizard-of-Ozed. Receiving personalized results felt reassuring and special to users.
BUSINESS VALUE

American Eagle Outfitters can leverage FindMyStyle's data to inform future collections.

Draws in new customers both online and in-store

American Eagle struggles to engage customers who don't live near a physical store. Given the omni-channel nature of FindMyStyle, the business can reach more users in multiple channels.

Customer data can inform store inventory

American Eagle can leverage users' inspiration board choices to better inform future fashion designs and patterns. FindMyStyle collects valuable behavioral data that can inform future endeavors in a variety of ways.

New competitive advantage

Users remarked that FindMyStyle was unlike anything they'd ever seen before. One teenager even remarked that this experience gives AEO a competitive edge.
PRODUCT ROADMAP

The Find My Style experience can be implemented over the course of 4 phases.

The plan below outlines at a high level the activities that need to be completed each phase and what user features will be enabled each phase.  Activities needed to prep for the next phase are also outlined.
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